Creative Director · Brand Storytelling · Content Systems
Building brand stories, creative systems, and teams that produce exceptional work at scale.
I lead creative strategy, executive storytelling, campaigns, digital platforms, and modern production systems—while staying close enough to the work to protect the idea from concept through delivery.
Creative direction and production showreel
Recent Work
Four cuts, each chosen to show a different side of the work.
Executive & Brand Storytelling
Commercial & Campaign Production
Events & Experiential Content
Social & Short-Form Content
Selected Work
Six stories, chosen for depth over volume.
Executive Storytelling / Brand Film
The MB2 CEO Story
A founder’s journey across four eras, built as a cinematic leadership film.
View case study →
Digital Product / Trust-Building Content
Social Media Platform for Dentists
A guided content system helping practices build patient trust before asking for the appointment.
View case study →
Brand Strategy / Web / Content
TLC Dentistry Brand Transformation
A full marketing rebuild spanning website, brand, copy, photography, video, SEO, and PPC.
View case study →
Platform Launch / Provider Education
Launching FASTBRACESOnline
A provider platform for webinars, training, resources, and digital case reviews.
View case study →
Events / Campaigns / Brand Content
Building the Visual Story of The 20
A multi-year creative relationship spanning national events, executives, campaigns, and education.
View case study →
Original IP / Multimedia
Building The Midnight Holler
An original narrative-horror universe built across podcasting, YouTube, music, sound design, visual identity, and community.
View case study →How I Lead
Strong work needs direction, alignment, and a system that can survive past one launch.
Creative Direction
Translate complex business goals into a clear concept, visual language, campaign direction, and production plan.
Executive Partnership
Work with founders and marketing leaders to clarify the story, align stakeholders, and connect creative decisions to business priorities.
Team & Vendor Leadership
Guide producers, photographers, editors, designers, contractors, and outside partners around one quality standard.
Creative Operations
Build repeatable workflows for briefing, production, approvals, asset management, distribution, and measurement.
How I Think
Tell the story before you sell the product.
A good campaign starts with emotion and clarity, not a list of features.
Systems beat heroics.
I build workflows that make strong creative repeatable instead of dependent on last-minute effort.
AI is a collaborator, not a replacement.
The tools accelerate execution. Judgment, taste, and accountability still belong to people.
Great creative earns trust.
The audience should feel something before they are asked to believe something.
Capabilities
Leadership first, craft close behind.
Creative Leadership
- Creative direction
- Brand strategy
- Executive storytelling
- Campaign development
- Stakeholder alignment
- Creative operations
Content & Production
- Brand films
- Executive interviews
- Commercial video
- Photography
- Motion graphics
- Podcast and audio production
Brand & Digital
- Website strategy
- Copywriting
- Visual identity
- SEO and PPC
- Digital platforms
- Marketing automation
AI-Enhanced Workflows
- Concept development
- Previsualization
- Voice prototyping
- Character continuity
- Workflow architecture
- Quality control
Behind the Work
Creative leadership stays close to the production floor.
The work is strategic, but never abstract. I direct teams and talent, shape the visual standard, and stay engaged through the details that determine whether the final piece lands.
Creative direction grounded in story, craft, and human connection
Creative Director · Producer · Photographer
Looking for a creative leader who can turn complex ideas into compelling work—and build the system behind it?
The Work
Six case studies, chosen for depth over volume.
A curated set of projects built to show the thinking, leadership, systems, and outcomes behind the finished frame.
About
Creative direction, built from the ground up.
I am at my best when the assignment is larger than a single deliverable—when a team needs a clearer creative standard, leadership needs a stronger story, or an organization needs a repeatable way to produce good work.
I bring more than a decade of hands-on production experience, along with the strategic and operational experience to build the structure around it. I have founded a studio, directed teams and contractors, partnered with executives, developed campaigns, rebuilt brands, launched platforms, and created repeatable content systems.
My work sits at the intersection of cinematic storytelling, brand strategy, creative operations, and emerging technology. I use AI selectively to accelerate concept development and production, while keeping human judgment, accountability, and emotional detail at the center.
Outside of commercial work, I create and produce The Midnight Holler, an original narrative-horror property built across audio, video, music, design, and community.
Based in Little Elm, Texas · Open to remote, hybrid, or relocation
Résumé
Creative Director | Brand Storytelling | Content Systems
Creative Director with 10+ years leading brand storytelling, executive content, campaigns, digital platforms, and modern production systems. I translate complex business goals into clear creative direction, align executives and cross-functional teams, and guide work from strategy through final delivery.
Track Record
Producer
- Lead executive profiles, brand films, recruiting stories, educational content, and social campaigns for a national dental partnership organization.
- Redesigned the dentist-facing marketing platform that turns practice-submitted content into branded ads and social posts.
Creator, Writer & Executive Producer
- Created an original narrative-horror property across podcasting, YouTube, music, design, short-form, and community.
- Own the story bible, editorial direction, voice performance, sound design, music, visual identity, and release strategy.
Creative Director
- Set creative strategy, messaging, visual direction, and production standards across campaigns, video, design, and brand storytelling.
Videographer, Lead Producer
- Directed end-to-end production across executive interviews, conferences, campaigns, recruiting, social content, webinars, and motion graphics.
- Coordinated timelines, contractors, stakeholder feedback, and delivery across overlapping productions.
Project Manager & Consultant
- Helped launch FASTBRACESOnline.com, including provider webinars, clinical training, resources, and digital case-review submissions.
Owner & Creative Director
- Founded and operate a contract studio delivering brand strategy, websites, video, photography, design, SEO, PPC, motion graphics, and campaigns.
- Lead TLC Dentistry marketing operations and produce work for clients across healthcare, technology, nonprofit, fitness, events, and entertainment.
Contact
Let’s talk about the work you need led.
I am interested in Creative Director, Creative Manager, Head of Content, brand-content, executive-storytelling, and creative-operations opportunities.
A direct email is the fastest way to reach me.
Tell me about the role, team, or creative problem you are hiring for. I will respond directly.
